This discussion looks at how companies are leveraging social technologies to increase brand loyalty and market share. They consider if social supports the established correlation between relevance and revenue and where the value is located in the two-way conversation. Panelists: Lou Aversano, Worldwide Managing Director, Ogilvy Worldwide; John Bell, Global Managing Director, 360 Degree Digital Influence, Ogilvy; Moderated by Praveen K. Kopalle, Professor of Marketing, Tuck School of Business.
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